I recently received an email advertisement about getting 40% off a purchase at a store I frequent. When I attempted to use the discount, the cashier said that the discount wasn’t applicable because of the fine print. To my thinking, this is deceptive or tricky marketing and it doesn’t foster trust. It’s advertising that’s appealing, but the experience isn’t fulfilling.
Thankfully, Jesus isn’t a marketing trick. Indeed, Jesus far exceeds our wildest expectations and worthy of all our trust. There’s nothing tricky in Jesus, but rather everything trustworthy! Just because human marketing & expectations leave much to be desired, let’s allow our trust in Jesus to deepen since He is the ultimate expression of genuine love!