I recently received an email advertisement about getting 40% off a purchase at a store I frequent. When I attempted to use the discount, the cashier said that the discount wasn’t applicable because of the fine print. To my thinking, this is deceptive or tricky marketing and it doesn’t foster trust. It’s advertising that’s appealing, but the experience isn’t fulfilling.
Thankfully, Jesus isn’t a marketing trick. Indeed, Jesus far exceeds our wildest expectations and worthy of all our trust. There’s nothing tricky in Jesus, but rather everything trustworthy! Just because human marketing & expectations leave much to be desired, let’s allow our trust in Jesus to deepen since He is the ultimate expression of genuine love!
I recently received an advertising email from a national pizza franchise encouraging me to buy an XL pepperoni pizza & the picture was irresistible! So I placed my order & went to collect my XL pepperoni pizza only to be disappointed. It wasn’t XL & it looked just like the frozen pizza, I buy in bulk from Walmart. Nor was the taste anything spectacular. So I was disappointed because the marketing didn’t remotely match the experience.
This also happens with Jesus’ followers. It’s not uncommon for people to be disappointed with the experience when it doesn’t match the marketing. Sometimes we call this hypocrisy and it can often happen when we look at the advertising more than the real thing. When we look at fellow believers or even “super-star” Christians, we’re setting ourselves up to be disappointed. So the core lesson here is that we keep our eyes on Jesus more than any human because Jesus isn’t just a marketing ploy. Jesus is genuine love & slakes our thirsty souls with living water 🙂
I’ve been watching a trend across our nation pertaining to churches & marketing. There’s no shortage of articles or content being generated about the decline in church attendance across the generations as well as a significant concern related to the seeming increase of moral depravity. Consequently, we have loads of marketing strategies to reach a younger demographic, become more appealing in our doctrine with more trendy & hip music, along with clothing adjustments & scheduling conveniences. I think all of these things are great, with one MAJOR interjection (or interruption):
In my brief years on this planet, I’ve come to see that genuine Jesus is nothing but altogether irresistible, full stop. Indeed, the original marketing plan that God has laid out for us is in John 12:32, where Jesus says, “If I be lifted up, I’ll will draw all men unto Me.”
In our efforts to attract people to Jesus, let’s never make it ever about anything more than genuine Jesus!
Commercials on tv & the web make it seem like we never have enough. From these marketing efforts, it seems like we don’t have enough status, popularity, image, health, time, etc. I think we often believe these distortions, even subconsciously, or such marketers would try different tactics. But their sales efforts don’t really satisfy that “enough” chasm in our souls.
So what makes us full? What satisfies? What truly fulfills us?
I don’t think anyone or anything will ultimately satisfy us because of how we are created by God. Indeed, it’s been my experience that I’m the most fulfilled & richly satisfied when I’m attentive to the Holy Spirit. And being aware that the Holy Spirit is always with me let’s me live in a healthy equanimity that nothing human can provide. The Holy Spirit is enough for me.