I’ve been watching a trend across our nation pertaining to churches & marketing. There’s no shortage of articles or content being generated about the decline in church attendance across the generations as well as a significant concern related to the seeming increase of moral depravity. Consequently, we have loads of marketing strategies to reach a younger demographic, become more appealing in our doctrine with more trendy & hip music, along with clothing adjustments & scheduling conveniences. I think all of these things are great, with one MAJOR interjection (or interruption):
In my brief years on this planet, I’ve come to see that genuine Jesus is nothing but altogether irresistible, full stop. Indeed, the original marketing plan that God has laid out for us is in John 12:32, where Jesus says, “If I be lifted up, I’ll will draw all men unto Me.”
In our efforts to attract people to Jesus, let’s never make it ever about anything more than genuine Jesus!